As business owners, we will all suffer the 'quiet period' at some time or another for a multitude of reasons. It's inevitable, and some business owners find these times particularly difficult to comprehend.
It's easy to become disheartened and unmotivated when business is slow. However, it's important to remain positive and proactive during these quieter periods. Here are some ways to stay motivated:
Take some time to reflect on what's worked well in the past and what could be improved. This will help you refocus
Use the quieter period as an opportunity to plan for future growth. This could involve brainstorming new ideas, research or networking
Keep in touch with your customers and find out what they want or need. This feedback can be invaluable
Use the quiet period as an opportunity to upskill yourself or your team. Learning new things will keep you motivated and ready for when business picks up again
Don't forget to take some time for yourself! Relaxation and down-time is important to prevent burnout.
Our TEN TOP TIPS for staying motivated during quiet periods in business.
1. Take some time to reflect on your achievements to date – it can be easy to forget all that you’ve accomplished when business is slow, so take a step back and give yourself a pat on the back for all that you’ve achieved so far. This will help to remind you of your successes and give you the motivation to keep pushing forward.
2. Use this time as an opportunity to plan for the future – set some goals for what you want to achieve in the next quarter or year, and start putting together a plan of action to make those goals a reality. Having something to focus on and work towards can be a great motivator and there is nothing better than being prepared for the market when the orders start to come in again.
3. Stay connected to your network – reach out to your contacts and let them know what you’re working on, even if it’s just chatting about your plans for the future. Staying connected with others will help to keep you motivated and inspired.
4. Take some time for yourself – use this quieter period as an opportunity to recharge your batteries and take some time out for yourself. Whether it’s taking a few days off, going for a long walk or just taking some time to relax, making sure you have some ‘me time’ will help you to come back to work feeling refreshed and motivated.
5. Find a motivation buddy – teaming up with someone else who is also self-employed or running their own business can be a great way to stay motivated. You can support each other through the ups and downs, and it’s always helpful to have someone to talk to who understands what you’re going through.
6. Use the extra time to update your website, social media or marketing materials. This will help keep your business visible and top-of-mind with potential customers. Focus on all of the things that you always wish you had more time to do when you become very busy.
7. Use quiet periods as an opportunity to get ahead on administrative tasks or catch up on paperwork. This will help you to feel more organized and in control, which can be a great motivation booster.
8. Get out and about – attend networking events, industry conferences or meetups. Getting out of the office and meeting new people can help to give you a fresh perspective and some new ideas.
9. Read inspiring books or blogs – there is nothing like learning from the success of others to give you a motivation boost. Reading about other people’s businesses and their journey to success can help to remind you that anything is possible if you put your mind to it.
10. Keep a motivation journal – document your goals, your successes and your challenges as you go along. This can be a great way to track your progress and look back on how far you’ve come when you’re feeling down about things. Sometimes, all it takes is a reminder of how far you’ve come to help you stay motivated and focused on the future.
Staying motivated during a quieter period can be challenging, but it's important to keep your business ticking over. By taking some time to reflect, plan and update your marketing, you'll be in a strong position to take advantage of any future opportunities.
There's no one-size-fits-all solution for staying motivated during a quiet period, but by taking some time to reflect on your achievements, plan for the future and stay connected with your network, you'll be in a good position to weather the storm. Use the extra time wisely and you'll come out the other side feeling refreshed.